1. Content Marketing – creating and sharing valuable, relevant, and engaging content to attract and retain a target audience and ultimately drive profitable customer action.
2. Social Media Marketing – using social media platforms to promote and market a business, product or service.
3. Email Marketing – sending commercial messages to potential or current customers via email to promote a business, product or service.
4. Search Engine Optimization (SEO) – optimizing a business’s website and content to improve its ranking on search engines.
5. Pay-Per-Click (PPC) Advertising – buying sponsored listings on search engine results pages or social media platforms to attract potential customers.
6. Influencer Marketing – partnering with influential people on social media platforms to promote a business, product, or service.
7. Referral Marketing – encouraging and incentivizing current customers to refer their friends and family to a business.
8. Affiliate Marketing – partnering with other businesses or individuals to promote a business, product, or service and earning a commission for each sale made through their efforts.
9. Events and Experiential Marketing – creating a memorable and interactive experience for potential customers to build brand awareness and loyalty.
10. Direct Mail Marketing – sending physical promotional materials such as postcards, flyers, and letters to potential and current customers.